The ABCs of Music Marketing | Ben Rossman | TEDxDoverSalon

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Ben Rossman shares his experiences in building a music business as a college student and building an artist from the ground up. Ben Rossman is a recent graduate of The University of Delaware with coursework in Entrepreneurship and Technological Innovation and Music Management. His love for the business of music stems from both his passion for music and his upbringing in an entrepreneurial home. Ben began his journey in the music industry booking student musicians of all genres for on-campus events in Delaware’s student-run restaurant. His experience in starting this program led to the creation of his start-up, M&B Booking. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at


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