In this video I talk about the difference between a traffic campaign vs conversion campaigns in Facebook ads for marketing your music on Spotify. STOP USING LINK CLICK CAMPAIGNS! I’ve seen too many people, myself including, waste money on link click campaigns because they are too susceptible to bots and accidental clickers. You might get 100 link clicks, but then only see 5 streams on Spotify – with conversion campaigns i’ll often have 95/100 conversions result in actual streams. NEW VIDEOS EVERY TUESDAY AND FRIDAY! Click here to subscribe: http://bit.ly/2VOQJzW ►► Get exclusive content via my Patreon: https://patreon.com/andrewsouthworth Join My [More]
Spotify music promotion can be hard, but it’s not impossible. In this video I show you the results from my most recent music marketing campaign and exactly how you can replicate my results. Marketing music on Spotify is a long game. You’re not trying to instantly make money back on your marketing efforts, you’re trying to bring in as many people as possible and make as many of them stick with you long term as possible. This is because Facebook ads cost way more than Spotify streams could ever give you in return, the only way you make money is [More]
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Study music business online with Berklee: http://www.berkleemusic.com/welcome/musicbusiness_landing/?pid=2036 Berklee Online instructor Mike King explains th…
Finalists: Airtel One8: The Birth of a Music Revolution — Jandre Louw, CEO and Executive Producer, ROCKSTAR4000 Music Entertainment (South Africa) Carte Mus…
http://arielpublicity.com/campaigns/ Concise video explaining how a Cyber PR Campaign works and how we can help boost your music career.
In this video with Berkleemusic course author and instructor Mike King talks with Benji Rogers, CEO of PledgeMusic, on the shared characteristics of a succes…
In this clip from www.artistshousemusic.org – Mike King, a veteran music marketing manager discusses how to run a strategic and integrated marketing campaign…
In Chapter 16 of 17 in his 2012 Capture Your Flag interview, digital media executive Mark Graham answers “How Have You Learned to Adapt When Things Have Not …