Lookalike Audiences for Music Facebook Ads | Music Marketing

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In this video I show you how to cut the cost of your music Facebook Ads in half using Lookalike Audiences. As i’ve shown you in previous videos, Facebook ads are an incredibly powerful tool when marketing your music, but we need to make sure we’re getting the most out of every dollar. Lookalike audiences are one of the methods we can use to lower our ad costs.

Lookalike audiences are created by first creating a custom audience of at least 1,000 people that perform an action you want them to take, and then you tell Facebook to go find you MILLIONS MORE people who are MOST SIMILAR to those 1,000 people that took that action. This reduces ad costs because you’re showing your ads to people who are the most likely to be willing to take the action you want them to take, instead of just guessing with your targeting.

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Admiralex91 says:

Did you try to use Last.fm as an interest?


Once you start running your lookalike ad don't stop it or else it will have to go through the learning phase all over again and you will pay a higher cost per click until it re-optimizes itself. Once you get down to a few cents a click do not stop the ad or else you'll have to start over and spend more money. Dope video btw!

Stephen Murphy says:

Such a good video to be honest very helpful, I am torn though, 5.8mil Est Reach but only 8-29 clicks a day, that's very off putting

Bedroom Galaxy says:

damn dude you are really a life saver i was looking up on this subject, like rite now at the moment .
thank you andrew so much . Ima fan now 😀

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